A Year of Strategic Growth and Innovation

What a remarkable year it's been for us at Pepper Lunch USA! In 2024, we've achieved unprecedented milestones in franchise development, technological innovation, and operational excellence, setting the stage for an exciting future in the fast-casual dining sector.

Record-Breaking Unit Sales

In 2024, we more than doubled our franchise sales from the previous year, signing agreements for 40 new units across North America. This tremendous achievement demonstrates the growing excitement around our unique experiential fast-casual, DIY teppanyaki concept.

Largest Multi-Unit Agreement

We're proud to announce our largest single agreement to date - a 20-unit deal with the Carl L. Karcher Group, adding Pepper Lunch to their portfolio of brands including Carl’s Jr, Jamba, and Dave's Hot Chicken. This partnership showcases the tremendous confidence sophisticated restaurant operators have in our brand and business model.

Strategic Territory Expansion

Our expansion into Oregon marks a significant milestone in our growth strategy. With 75 locations now in development across North America, we're building a robust pipeline that will bring our sizzling dishes and interactive dining experience to communities throughout the continent.

International Expansion

In 2024, we celebrated the opening of 31 new locations worldwide, bringing our total to 533 restaurants globally. We're also thrilled to announce our upcoming entry into Mongolia, which will become our 17th country, further demonstrating the universal appeal of our unique dining concept.

2025 will see Pepper Lunch’s reach grow even farther to include growth throughout Canada and our entry into the Middle East!

Supply Chain Innovation

A major focus for us in 2024 was  strengthening our operational foundation. We've successfully:

• Established national pricing in the United States across our supply chain partners for our franchisees
• Completed establishment of our comprehensive global and national supply chain systeem
• Lowered food costs while improving upon our already high quality ingredient profile

Menu Optimization

We've launched our updated and optimized menu, enhancing our offering while staying true to the interactive dining experience that makes us unique in the fast-casual segment. These innovations reflect our commitment to meeting evolving customer preferences while preserving the core appeal of our DIY teppanyaki concept.

Advanced Restaurant Technology

This year, we've revolutionized our technology infrastructure with:

• New digital menu boards
• Modern ordering kiosks
• Streamlined operational systems
• Enhanced customer experience solutions
• A robust list of franchise operations solutions to drive efficiency and profitability for our franchisees

AI-Powered Support System

We're particularly proud of our new AI-based brand portal system, which transforms how our franchisees access and utilize brand resources. This innovative platform ensures consistent brand implementation while providing immediate access to crucial operational information and support.

Enhanced Team Structure

Understanding that our franchisees' success is our success, we've invested heavily in building out our U.S. leadership team. Our enhanced support structure ensures comprehensive assistance at all levels of operations, backed by decades of combined experience in restaurant operations, franchising, training, and brand development.

Development Progress

We currently have six locations under construction, with four scheduled to open in early Q1 2025. Our projection of 15 new location openings throughout 2025 marks the beginning of our aggressive expansion across the United States which is slated to double every year for the next several years.

Strategic Market Entry

Each new location in our development pipeline has been strategically selected to maximize market impact and bring the Pepper Lunch experience to a variety of  communities across North America. 

Investment Opportunity

Why Pepper Lunch

Our success in 2024 has reinforced the strengths of our franchise model:

• Simple operations model
• Unique experiential dining concept
• Comprehensive support system
• Low employee count, no skilled, no prep labor model
• Established redundant supply chain
• Cutting-edge technology throughout 
• Veteran support team focused on your success

Join Our Growth Story

With 75 locations in development, we've created an infrastructure that positions our franchisees for success. As we continue to expand across North America, we're looking for passionate entrepreneurs and multi-unit franchisees who share our vision of creating memorable dining experiences.

Looking Ahead

The momentum we've generated in 2024 is just the beginning. Our success is a testament to the hard work and dedication of our franchisees, team members, and partners who share our vision. Together, we're not just building restaurants - we're creating gathering places where communities come together to enjoy premium, high-quality meals in an engaging, interactive environment.

As we look to 2025 and beyond, we invite you to be part of our sizzling success story. Join us in bringing the unique Pepper Lunch experience to communities across North America.