Pepper Lunch is thrilled to announce a sizzling new chapter in its global story: we are bringing our unique experiential fast casual dining restaurant to the beautiful islands of Hawaii! With plans to open 10 new locations over the next decade, we're ready to add a touch of our signature interactive teppanyaki-style flair to Hawaii's vibrant culinary scene.

Welcoming NiKU LLC to the Pepper Lunch 'Ohana

At Pepper Lunch, we are honored that NIKU LLC has joined our global family to spearhead our expansion into the Hawaiian Islands. Their choice to partner with Pepper Lunch is a testament to their belief in our brand's philosophy and potential. With a track record of elevating dining experiences and a deep respect for the art of hospitality, they recognized the unique appeal of Pepper Lunch’s interactive culinary experience. NIKU LLC was drawn to our dynamic service model, quality ingredients, intense focus on hospitality, and the opportunity to offer Hawaii a taste of Pepper Lunch's distinctive charm — where the theatrical preparation of meals becomes part of the island's narrative. Their enthusiasm for bringing our sizzling plates to Hawaii's shores is a shared vision we are excited to see come to life, blending the essence of Pepper Lunch with Hawaii's rich tradition of communal and celebratory dining.

A New Wave of Dining: Simple Operations Meet Local Flair

At Pepper Lunch, simplicity is at the core of our operations. Our teppanyaki-inspired model is designed for efficiency and allows guests to become part of the cooking process. This simplicity, combined with the interactive experience of cooking on our patented hot plates, ensures a memorable meal that resonates with the Hawaiian spirit of 'ohana' and community.

Riding the Crest of Asian Cuisine Popularity

Asian cuisine is the fastest-growing food trend in the USA, and Pepper Lunch is at the forefront of this movement. With our customizable sizzling dishes, we are catering to the increasing demand for authentic and innovative Asian flavors. Hawaii, with its rich East-West fusion history, is the perfect location to expand our reach and share our passion for quality, flavor, and culinary showmanship.

The Future is Young and Shared

We understand that dining is not just about food; it's about experiences shared together. With 50% of our guests being under 30, Pepper Lunch appeals to a demographic that values community, connection, and loyalty. Our new locations will be hotspots where young adults and families can enjoy meals in groups, forging long-lasting relationships with us.

“This expansion is not just about growth; it’s about introducing a new culture of dining. Our Hawaii venture will merge Pepper Lunch's philosophy of quality and convenience with the local tradition of Aloha. We're not just opening restaurants; we're creating spaces where every visit is an opportunity to make memories around delicious meals cooked right before your eyes.” said Troy Hooper, CEO of Hot Palette America, the parent company of Pepper Lunch Restaurants.

Stay tuned for more updates on our Hawaii locations. We can't wait to serve you and create lasting impressions with every plate we serve. Welcome to the Pepper Lunch 'ohana – where every meal is a moment to cherish.