Embarking on a Flavorful Journey

Pepper Lunch, the original DIY Teppanyaki dining, has penned a significant deal to expand its flavorful frontier to Phoenix, Arizona, marking a momentous stride in our North American journey. This collaboration with B.I.D. Investment Group reflects Pepper Lunch's ambitious roadmap, targeting an impressive 100 outlets across North America by 2026.

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More Than Just a Development Agreement

This venture is more than just a development agreement; it's a testament to the robust and appealing franchise model of Pepper Lunch. With the first of the 10 locations set to open doors in late Q3, 2024, the Phoenix metropolitan area is soon to be embraced by the tantalizing aroma of sizzling steaks and the lively atmosphere of patrons 'Sizzling It Their Way'.

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The Perfect Partnership

B.I.D. Investment Group, with its vast experience across the restaurant value chain, emerges as the perfect partner in this endeavor. Their profound understanding of the fast-casual dining landscape aligns well with Pepper Lunch’s ethos of providing an unparalleled dining experience. This alliance doesn't merely mark the advent of a unique dining experience in Phoenix but heralds a paradigm of ‘Experiential Fast Casual’ dining that’s poised to capture hearts across the United States.

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The Value Proposition

The unique value proposition of Pepper Lunch lies in its novel teppanyaki-style concept, offering a delightful departure from the pricier yakiniku Japanese BBQ, without compromising on the authenticity or the exhilaration of a sizzling hot meal. The patented hot iron plate is not just a cooking apparatus, but a canvas for patrons to unleash their culinary creativity, under the comforting guidance of Pepper Lunch’s tried-and-tested menu offerings.

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Words from the Stewards

Jake Ireland, Managing Partner of B.I.D. Investment Group, encapsulates the essence of this partnership, “Pepper Lunch’s value proposition, combined with the concept's uniqueness and menu flavor profiles, has clearly positioned it to become America’s next big restaurant brand.”

Pepper Lunch CEO, Troy Hooper’s enthusiasm resonates with the brand’s commitment to providing an authentic yet approachable dining experience. This domestic franchise expansion is not just a business venture, but a promise of a gastronomic adventure that’s as enjoyable as it is unique.

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Fostering Franchisee Success

Pepper Lunch's franchise model is designed to streamline operations and eliminate the need for skilled labor, which significantly lowers the entry barrier for franchisees. This simplified operational blueprint not only accelerates the onboarding of new franchisees but also ensures that the essence of 'DIY Teppanyaki' dining is delivered consistently across all outlets.

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Standing Apart in a Competitive Landscape

Our model is meticulously crafted to encapsulate a value proposition that stands apart in the competitive fast-casual dining landscape. It's not just about offering a meal; it's about presenting an engaging, authentic, and affordable culinary adventure to every patron. The blend of a unique dining concept, coupled with a simplified operational design, empowers our franchisees to focus on delivering exceptional guest experiences, driving brand loyalty and fostering community engagement.

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Embracing a Pragmatic Approach

This pragmatic approach towards operations, fused with the allure of sizzling hot meals crafted 'Your Way', embodies a value proposition that resonates deeply with both franchisees and patrons. As we embark on this exciting new chapter in Phoenix, the foundational pillars of our franchise model will continue to fuel the growth, sustainability, and the sizzling allure that is quintessentially Pepper Lunch.

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Step into a franchise that marries the zest of Japanese Teppanyaki with a fun, DIY dining experience. With a legacy spanning nearly three decades, Pepper Lunch has solidified its brand identity across 513 locations in 15 countries, including a successful 5-year run in the US.

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Our proven business model and streamlined operations present a lucrative opportunity marked by our gasless kitchen, low to no-skill labor system, and no prep required.

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From site selection to sizzling steaks, we’re with you every step of the way. Now, we're on the lookout for ambitious individuals to bring this unique dining experience to more communities.

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Ready to join a brand that's changing the fast-casual scene? Click here to learn more