Hot Palette America, the driving force behind the innovative Pepper Lunch Restaurants in North America, is thrilled to announce the appointment of Troy Hooper as Chief Executive Officer of its North American division. This strategic move is poised to drive Pepper Lunch’s expansion across the U.S. and Canada, enhancing both unit-level metrics and the overall footprint of locations.

Troy Hooper's appointment marks a significant milestone for Pepper Lunch in North America. "Now is the perfect time to introduce Americans to the original D-I-Y teppan restaurant," Hooper remarked. He emphasized the flourishing state of U.S. locations and their sales success as solid proof of the brand redefining the fast-casual space. Pepper Lunch stands out in the market by offering an experiential dining element at an unmatched price point, positioning it as a game-changer in any portfolio.

Troy brings a wealth of experience and a track record of success in the hospitality industry. His career highlights include consistently delivering superior fiscal results in gross revenue and net profits across various esteemed positions. He has achieved significant milestones such as the Platinum Clubs of America 5 Star Rating, a AAA rating increase to 4 Diamond, and the Hilton "Resort" labeling achievement, among others.

In his role as CEO, Troy will focus on leading the North American division towards accelerated growth at the unit level and expanding the brand's footprint across the U.S., Canada, and their territories. His responsibilities will encompass a broad range of operational aspects, including successful onboarding and guidance of new franchisee partners, development and management of the first corporate-owned Pepper Lunch in the U.S., and driving the ongoing efforts around national supply chain infrastructure.

Hooper's appointment is a testament to Hot Palette Holdings' commitment to investing in leadership that brings a profound depth of operational excellence and strategic vision to the Pepper Lunch brand. With Troy at the helm, Pepper Lunch is set on a path to redefine the fast-casual dining experience across North America, promising a future filled with growth, innovation, and the continued delivery of exceptional dining experiences that the brand is known for.

Please join us in welcoming Troy Hooper to the Hot Palette America and Pepper Lunch family. His leadership, coupled with his deep understanding of the restaurant and franchising sectors, is poised to usher in a new era of success and expansion for Pepper Lunch in North America.